I’m a passionate creative leader with a long track record of keeping my teammates calm and motivated in chaotic times, while making every client feel heard and happy.

Agency Experience

2022 - present ACD @ The Hive

Highlights: Creative lead on EQ Bank brand launch, Caledon Farms brand launch, OLG Online Casino brand launch, Warrior Hockey/Lacrosse Brand Development + various projects for Metro, Proline, Crumps, Astro, and IOGO.

2023 - present Adjuct Professor @ Seneca College

2018 - 2022 Associate Creative Director, Juniper Park \TBWA

Highlights: 1 for 1 when leading creative for a new biz pitch; brand launch campaigns for Capital Group, PCS, Simplii Financial, Group Média TFO, and Sunlight; various CIBC new product launches.
Other client projects: Canada Safety Council, MindUp, Pure Leaf, Quickbooks, and Cadillac Fairview.
Extras: Original member of the IDEA Council, Trampoline Project Contributor, Executive Producer + Writer of the JP Disruptor Series Podcast, JP Culture Table, and creative lead / writer for JP’s new agency brand positioning.

2017 - 2018 Creative Lead, Pigeon Brands (Vuse brands, RJ Reynolds, True North Seafood, M&M, Clera)

2015 - 2017 Senior Copywriter, Blue Hive (WPP)

2011 - 2015 Creative Director & Head of Copy, Aspen (Epsilon)

2009 - 2011 Writer, McCann

2006 - 2009 Writer, doug agency

2006 Intern writer, Cossette

1988 - 2006 Junior, Junior, Junior creative assistant ; )

Pitches / New Biz Wins

TBA @ Juniper Park \TBWA (I was asked to lead the creative for this pitch. I was also the only writer. After a passionate presentation full of well crafted and disruptive work, we pretty much won on the spot. Definitely one of my proudest moments at JP)

Medix College @ Aspen (Epsilon)

Nissan National Dealer Group Retail Activation @ Aspen (Epsilon)

Hyundai Canada national service campaign x 2 @ Aspen (Epsilon)

Freelance at-a-glance

Juniper Park TBWA / Jackman / Tag Agency / Fuse / Rogers / Fido / Leap / Agency 59 / Devon Island Group / Kia / Venture Communications

Awards & Recognition

D&AD (Graphite) / London International Awards (Gold, Silver, Bronze) / Lurzers Archive / Marketing Awards (shortlist) / Crystals (Gold) / Radio Mercury Awards / Advertising & Design Club of Canada (Silver, Merit) / Clios (Shortlist) / Applied Arts / The Canadian New Media Awards (Best Branded Entertainment) / TBS World's Funniest Commercials / Canadian Regional Design Awards // Grand Jury 2016 New York Festivals International Award Competition // Grand Jury 2016 Midas Awards

Client Experience:

AGO / Becoming Maternity / Bell Canada / BMO / Bullfrog Power / Canadian Film Centre / Capital Group / CIBC / Cholula Hot Sauce / Coca-Cola / Clover Leaf / Extreme Pita / Fight Network / Ford Canada / General Motors / Grolsch / Hyundai Canada / Kia / Lincoln Canada / Magazines Canada / MasterCard / McDonald's / Medix College of Healthcare / Nissan Canada / Olympus / Ricola / Saab / Science World / Sleeman / Staples Canada / Telus / Visa / Volvo / York University

Mentorship:

Frequent guest lecturer, portfolio reviewer, and mentor to ad students from Seneca, Humber, and OCAD.

Education:

Humber College, Media Copywriting, Post Graduate Certificate

Seneca School of Communication Arts @ York, Creative Advertising